Jewelry of Immense Power
Lafayette, LA

I think I will have the pleasure of posting an entry relatively early, for once. Such a phenomenon is beneficial to my sleep cycle, but also is especially useful tonight, as there is a bar in the backyard of the place we’re staying and I have a free drink coupon. Jeff could use a couple of brews, he could. Tomorrow we cross into Texas and I must be prepared.
Late last night, heavy rains and gusts attacked the parking lot of the almost-cheap motel we were staying at. By the morning, the grounds were dry once more, but the temperature had been left in a state hovering around the low sixties, with the wind dragging the perceived temperature down still further. Benjamin and I actually had to put on our jackets. (I am sure my mock complaints here will draw snarls and catcalls from my friends and family back in New England; those hardy souls can expect overnight lows in the thirties and snow showers tomorrow morning.) We had only a short drive to Lafayette, thanks to the extra ground we’d covered yesterday evening, but the trip was almost entirely over a highway bridge straddling swamp country, and the knobby texture of the road set our bowels all a-quiver. One truck carrying a prefab house had lost a whole wing of the damn thing, thanks to surface vibrations that, over time, must have finally unhinged it. We were thankful to arrive at our destination intact.
The hostel wouldn’t be open for check-in for a while yet, so we decided to take a stroll down one of the main drags in Lafayette to see what was shaking. Turned out we’d be staying pretty near the campus of the University of Louisiana at Lafayette. We had to fulfill our sworn and sacred duties as emissaries from TEAL, so we put on our student disguises and infiltrated the campus. Nothing much was happening there; seemed like everyone was off on spring break. We entered one building and found the same old boring typo that dully plagues the nation over:
This poster was from an organization that had doubtless plastered their “literature” all over the celebrated state of Louisiana. Thus correcting it here would do no good toward addressing the larger problem. Nevertheless, I could not resist turning my white-out ‘pon the two copies, at least, that confronted us now.
A saunter into the campus bookstore and school apparel shop yielded a puzzling sign. Not just for the lack of an apostrophe in women’s (which they did get right in another sign), but for the product description itself:
What does the listed price actually get you? Only half a product? Are they charging twenty-eight to thirty-four dollars per pant? These are troubling times. We would have inquired further, but could not think of a good way to ask clarifying questions about women’s lounge pants.
Our final visit was to a New Age store set a little back from the road, groaning under a magnificent handpainted sign featuring a gypsy doing… something gypsy-like, I couldn’t tell what. The woman behind the counter looked up as we entered and gave us a vaguely transcendent smile, then went back to reading her text on chakras. I happened to find myself in the vicinity of boon-granting jewelry.
How cheap for an artifact of concentrated potency. But how sad that it was being sold under the wrong name! There are some ancient cultures that believe that to name something is to own it, to control it on some metaphysical level. I realized that, in this way, the misnomer for these items might have a damaging impact on their efficacy, so I said, “Excuse me, I was wondering if I could add an e to your sign here?”
“What, now?” said the woman at the counter.
“It says power braclet, not bracelet.”
She peered at the sign. “Oh, right!”
“Can I fix it, then?” I requested again.
“No, that’s all right,” she said. “I’ll take it home with me and fix it there. Thank you for pointing it out, though.”
“I could fix it right now,” I persisted, showing her the Kit. “I’ve got the right kind of marker, right here.”
“No,” she said firmly. I saw that the last of her Age of Aquarius bonhomie had faded, and that she would hurt me if I asked again. I knew then in my deepest heart that, like so many before her, she had lied to me. The sign would never be fixed. It would say braclet until it was yellowed and faded, if the store stuck around that long, and by then the woman would have found another type of trinket to ascribe arcane properties to, and would place that trinket in the braclets’, I mean, bracelets’ place. Then it’d be like I had never pointed out the error to her at all. Oh loss!
We returned to the hostel for checking in, and it is from that cozy place that I now report to you. Soon a Cajun jam band will be playing in that bar in the backyard, and Benjamin and I will soak up the last of Louisiana’s hearty offerings before traveling to the land beneath a lone and broiling star.
Totals
Typos Found: 53
Typos Corrected: 28




March 19th, 2008 at 8:55 pm
Hey Jeff,
I love what you’re doing, and I read your blog daily. In fact, I just started using excerpts in my English classes. The kids enjoy the humor and actually get interested in finding the errors in your photos (as opposed to in their own writing). I’ve started assigning them searches around town to identify typos; maybe they’ll start fixing some while they’re at it. Keep up the great work! Someone ought to fund you to do this regularly!
March 20th, 2008 at 6:43 am
Your mission has found its way into school. Bravo! Alas, you have encountered another shopkeeper who will not join the league. I had neglected to mention how wonderful “cemetery” looks in the sign which you repaired. On to the Lone Star State!
March 20th, 2008 at 8:37 am
I also use parts of this for my classes as well. They enjoy trying to find the errors and have started to look for errors of their own.
My cell phone is a camera phone like most these days, but it is a feature that I often forget. Last night while eating Chinese with my husband, I found an humorous error in the ladies’ restroom and on the fortune cookie. My trusty camera phone has no longer been forgotten and been put to use thanks to the inspiration of TEAL.
Thanks for feeding my internet addiction and riding the world of annoying typos! (…even though I am probably the worst offender of them all!)
March 20th, 2008 at 11:24 am
is there a component to the website where readers can submit their own typos Jeff? you know, sort of like how google earth allows people to place pictures right along in their maps? if not, this could be a great new feature, where people see their typos pop up on either your main map or a separate map.
and ps. bravo with the story telling in the last paragraph. it got me.
March 20th, 2008 at 12:26 pm
I just came here via NPW, and I want to thank you for the brave and important work you are doing.
March 29th, 2008 at 8:21 am
I applaud what you’re going but I do have one objection. You are not finding typos! Typos are accidental mistakes when someone hits the wrong key on a typewriter or computer keyboard. What you are finding are blatant grammatical, spelling, or punctuation errors. You minimize the problem of these errors by dismissing them as merely “typos.”
March 29th, 2008 at 8:58 am
Well done you!! Just saw your cover story in the ‘Globe’ and I’m thrilled by your efforts. I’m a freelance writer and when doing my monthly restaurant review, I cannot stop myself from proofing the menu and pointing out all typos to my much annoyed husband. Keep on living the, or should I say ‘my’, dream.
Best,
Jennifer Kain DeFoe
Harwich, MA
March 29th, 2008 at 9:45 am
WHILE YOU ARE IN ARIZONA - check out HOPE, AZ - the welcome sign there says “Your Now Beyond Hope.”
March 31st, 2008 at 12:44 am
stieff bear
March 31st, 2008 at 3:15 pm
Alas, that “pant” usage is common among clothing retailers and extends itself to women’s undergarments. I occasionally get promotional coupons from Victoria’s Secret that are good for “one panty.”
From my trusty Merriam-Webster: “an outer garment covering each leg separately and usually extending from the waist to the ankle — usually used in plural”
So it’s not *wrong*, per se … but I usually can’t resist the “Um, I’d like the whole pair, thanks” quip when I see it.
April 7th, 2008 at 5:26 am
“Turned out we’d be staying pretty near the Lafayette campus of Louisiana State University.”
This school does not exist. I do believe you are referring to the University of Louisiana at Lafayette. These are two separate university systems.
April 7th, 2008 at 10:50 am
Ah yes, I meant to fix that a while back, thanks for the reminder.